#EyeSwear with Lenskart

Eye swear

In this blog, #EyeSwear to bring out the thrill we experienced while conducting the ‘#EyeSwear Campaign’.

To celebrate the ‘World Sight Day’, on the second Thursday of October, which was October 9, Lenskart took it on itself to spread awareness about the importance of vision and eye health. And to reach the maximum eyes, what could be better than the social media in today’s digital age?

We, at Lenskart, decided to make people swear about taking care of their eyes – with #EyeSwear campaign, which ran across social media platforms, namely Facebook, Twitter and Instagram.

And as expected, the Indians love to take care of their health and they went all out to swear with #EyeSwear.

We enjoyed reading some quirky swears and here they are for you:

As usual, Lenskart’s #EyeSwear campaign on its Instagram handle — @Lenskart – showed some really good participation. People were supposed to post a picture, translating  #EyeSwear, to tell what would they change in their lifestyle today.

And that’s how they did it!

A 2-days fun campaign gave us a lot of insight into the skills of our users 🙂

And here are the 3 winners:

From Facebook – Manish Sigdel 

From Twitter – Kajol Saxena 

And from Instagram – Ekta Murarka 

Last but not the least, here’s what LENSKART swore to do on the World Sight Day!


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