It’s Happy New Year on Diwali!

For years now, it has become customary for Bollywood to release a big banner flick at Diwali time. We’re not sure what the reason is, since more than half the cinemagoers are busy with festivities and have no time for movie watching, but one big flick awaits us every Diwali. Perhaps, it’s just a lucky time!

So, on 2014’s Diwali, silver screen’s shining bright with Farah Khan directorial and SRK starrer Happy New Year.

Well, the movie looks so bright and loud, befitting the festival of lights and sound, that Bollywood bugs will definitely check it out over the weekend. I’ll try my luck too – but hoping against hope to lay my hands on the tickets.

However, all said and done, what really caught my attention in the above banner were the smart blue sunglasses all these superstars are wearing. Shah Rukh Khan, Abhishek Bachchan, Boman Irani and Sonu Sood, minus the glam doll Deepika Padukone, are wearing these chic blue tinted sunglasses, which now I want.

SRK in happy new year

And this banner’s not it! The star cast of Happy New Year seems to be making quite a statement with the sunglasses in the movie as a whole too. Loud, jazzy outfits, groovy music and haute sunnies – a perfect Bollywood masala, eh!

Oh, how I love the mirrored classic Aviators worn by Deepika and Shahrukh in their Slam Tour poster for the movie. Their striking blue ensembles, accessorized with dynamic sunglasses complete the look! Abhishek Bachchan and veteran Boman Irani’s vougish D-shaped sunglasses, Vivaan’s Wayfarers and Sonu’s Aviators are high on style quotient too!

star cast of happy new year

And how can’t they be style conscious before taking off for the promotional tour to the U.S.? The superstar cast of the film along with director Farah Khan and singer Yo Yo Honey Singh dazzled at the Mumbai Airport with Shahrukh, Deepika, Sonu, Abhishek, and Honey donning sassy and peppy sunglasses.

shahrukh khan with dipika

It seems that the whole team is too fond of flashy Aviators as they can be spotted on Shah Rukh, Abhishek, Boman, Sonu and Vivaan in the song ‘India Waale’ from the movie.

Renowned for his acting skills, this actor sure knows how to carry off this quirky and unconventional look. Playing the role of Tammy in the movie, Boman Irani absolutely sweeps this look with the swanky sunglasses on.

dipika padukone

And personifying finesse, refinement and timelessness, the vintage Aviators again make their appearances, coupled with retro-chic outfits, redefining eccentricity and class.

Recreating the retro mood with this gaudy golden outfit in the song ‘Nonsense ki Night’, the funky round sunglasses accentuates their queerness.

And once again during the Slam Tour, the actors decked up in passionate regalia, and Aviators added a dash of spunk to their personalities. And Vivaan adorning vintage Wayfarers made his own style statement.

Well, I think now you do know what to add to your collection of sunglasses this season, isn’t it? With these hotties spotting them everywhere with all kinds of outfits, you are sure to rock with these sunglasses too. And hey, don’t forget to catch up on the movie this weekend for entertainment, fun and frolic! I hope you get inspired and experiment with your look.

And wishing you a very happy and prosperous Diwali :)


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5 essential eye-care tips for a safe Diwali

Diwali, the festival of lights, is celebrated with great enthusiasm. The festival is most enjoyed with house decorations and lightings, gifting, rangolis and fireworks.

Diya

Though Diwali celebrations mean a lot of fun and enjoyment, there is a need to be careful during this festival of lights. With incidents of eye injuries and even loss of eye-sight being reported every year, it’s crucial to take safety measures. Eye care is essential during Diwali. Fire cracker-related eye injuries could cause grave and irreversible danger.

While enjoying the festival to its fullest, here are five simple safety tips for your eyes during Diwali:

Maintain a safe distance

If you want to witness the colourful display of fireworks, do it at a safe distance. This will ensure that no debris will fall on your eyes and since you are not in the proximity, you are safe from any sort of danger.

Use protective glasses or eye-wear

Children should not be left unsupervised. It is highly advisable for kids and adults alike to wear safety goggles. This will prevent debris and smoke from fire crackers from entering your eyes.

Safety glasses are highly recommended for those individuals lighting the fireworks and those individuals in close proximity to the fireworks.

Wash your eyes

In the event of an eye injury, do not rub your eyes. If there are any particles inside your eyes, it will scratch your eyeballs and this will cause further damage. Instead, wash your eyes with clean water for about 10 minutes and after that visit an eye doctor at the earliest.

No contact lenses

contact lenses

If you’re a contact lens wearer, it is advisable not to wear them while watching or bursting fireworks. Contact lenses may cause irritation to the eyes if exposed to high heat for a long time.

Wash hands thoroughly

hand wash

Make sure you wash your hands properly after making a rangoli or handling fireworks, and before you touch your eyes. The coloured powder, chalk powder and chemicals from the crackers may cause eye irritation and itchiness.

Remember – prevention is better than cure.

Even though fireworks may be pretty and bright, it is best to stay away from them. Do not let children light crackers. If there are fireworks, there should always be adult supervision. These precautions can go a long way to ensure a safe Diwali for you, your family & friends and your loved ones.

Have a safe and happy Diwali folks. :)

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Gifts to give this Diwali

It’s that time of the year again. The autumn chill in the air, houses are decorated with beautiful bright lights and stores are filled with gift baskets. Yes, the festival of lights is only a few days away and we are pretty sure that you’re excited about the gifts. But have you done your shopping yet? With throngs of people flocking malls and market places, shopping may seem like a daunting task.

candles

Gifts

Well, you need not worry! Shop online for a hassle-free experience and save time as well. At Lenskart.com, Jewelskart.com and Watchkart.com, we have just the right gift choices you can present to a loved one on Diwali.

Shine bright this Diwali

Gold is the colour of the season and we’re making this Diwali a brilliant one. Let’s have a look at some of the options you can choose from.

Wristwatches are one of the trendiest accessories for men and women alike. Hence, they are the perfect Diwali gift item to bestow upon an individual. At Watchkart.com, you can choose from a wide range of branded watches.

These ladies’ watches by DKNY, Fendi and Calvin Klein, respectively, are the perfect choice of gift for your mother or an aunt. They are voguish and will definitely add a dash of chicness to her look.
For your dad or an older male member of the family, these watches will serve as the ideal gift. Titan, Timex and Calvin Klein respectively, these wrist watches are elegant and classy.

Exchanging jewelry as gifts on Diwali is considered auspicious. Jewelries are a girl’s best friends and these pendants and earrings would make the perfect gift for a sister or a dear girl friend. You can buy a piece of jewelry such as rings, pendants or earrings from Jewelskart.com.

These name initial pendants are charming and pretty. Get one for your best girl friend or a younger sister or even a colleague, she will absolutely adore it.

Studded or drop gold earrings are an absolute favourite gifting option. These elegant earrings will be an excellent choice for an elder sister or an aunt. They’re also not a bad choice for a girlfriend or fiancé.

How about a stylish pair of eyewear? Sunglasses or eyeglasses have become a very popular accessory, and at Lenskart.com you can choose from a huge array of designs and styles. We have picked some for you and of course, since gold is the hue of the season, these sunglasses and eyeglasses will be the perfect gift for a dear one.

Who doesn’t love Ray-Ban? The golden rimmed Aviators are classic and perennial. This vintage style never fails to impress. Gift a pair of these sunglasses to your brother so that he can add that certain retro-cool charm to his looks.

The quintessential gift for someone older, the Vincent Chase semi rimless eyeglasses and the rimless Youngstun eyeglasses are sophisticated and suave. These eyeglasses will be an excellent choice of gift for your father, uncle or the father figure in your life.

Gift box

The custom of exchanging gifts on Diwali is practiced to show love, respect, gratitude, appreciation and togetherness. Surprise your friends, families and dear ones with these gifts. Show them that you love and care. :)


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#EyeSwear with Lenskart

Eye swear

In this blog, #EyeSwear to bring out the thrill we experienced while conducting the ‘#EyeSwear Campaign’.

To celebrate the ‘World Sight Day’, on the second Thursday of October, which was October 9, Lenskart took it on itself to spread awareness about the importance of vision and eye health. And to reach the maximum eyes, what could be better than the social media in today’s digital age?

We, at Lenskart, decided to make people swear about taking care of their eyes – with #EyeSwear campaign, which ran across social media platforms, namely Facebook, Twitter and Instagram.

And as expected, the Indians love to take care of their health and they went all out to swear with #EyeSwear.

We enjoyed reading some quirky swears and here they are for you:

As usual, Lenskart’s #EyeSwear campaign on its Instagram handle — @Lenskart – showed some really good participation. People were supposed to post a picture, translating  #EyeSwear, to tell what would they change in their lifestyle today.

And that’s how they did it!

A 2-days fun campaign gave us a lot of insight into the skills of our users :)

And here are the 3 winners:

From Facebook – Manish Sigdel 

From Twitter – Kajol Saxena 

And from Instagram – Ekta Murarka 

Last but not the least, here’s what LENSKART swore to do on the World Sight Day!

Lenskart


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See what’s new from Vincent Chase

A brand talks the most with its collection! Fashion is a challenging world. And anyone who withstands the competition with attractive launches each passing season, becomes the cynosure of all fashionistas’ eyes.

At Lenskart, we love Vincent Chase – for its numerous designs, infinite collection, youthful appeal and for the fact that it keeps introducing us to something new every now and then.

Vincent chase

Striving to redefine the lifestyle for young adults, Vincent Chase presents eyewear that advocates voguish trends. The Vincent Chase collection consists of modish vintage-inspired eyewear for dynamic personas. With quite a versatile assortment, the sunglasses and eyeglasses are meticulously crafted with premium materials to offer superior comfort, ultra-light weight and high durability, as well as chicness.

sunglasses

Being sporty with Vincent Chase AIR

Eyeglasses

This is Vincent Chase’s offering for the Fall-Winter 2014 season. With the tagline, ‘Jump The Base’, the range of performance eyeglasses outsmarts every other eyewear so far. The AIR collection by Vincent Chase is engineered for superior comfort and style. Meticulously designed to give you an uncompromising performance, these ultra-light weight eyeglasses are highly convenient for use by men and women with an active lifestyle.

Rectangular in shape, the temples and the insides of these sporty eyeglasses come in an assortment of spunky colours. The high-quality AIR eyeglasses are precisely fashioned to resist stress. Undeniably incredible, the frames are flexible and provide a perfect fit.

What makes them more attractive is the price point at which Vincent Chase has placed this unique collection.

Check it out here: http://www.lenskart.com/eyeglasses/brands/vincent-chase-eyeglasses/air-collection.html

Go with Revo

Wayfarer

Another feather on the hat of this youthful brand is the newage lens technology that it has brought to India with its latest range of sunglasses.

The new Revo collection by Vincent Chase offers superior LMS lens technology that will enhance your vision. Incorporating the Light Mangement System (LMS) into the lenses, these sunglasses will provide stunning, sharper and clearer vision.

While providing high functionality, the Revo sunglasses are also uber-trendy. Taking old school to a whole new level, the frames are vintage-inspired. The iconic Wayfarer sunglasses are a perennial trend and the round sunglasses are guaranteed to makeyou look retro cool. These Revosunnies will add a dash of eccentricity to your demeanor.

Check it out here: http://www.lenskart.com/sunglasses/brands/vincent-chase-sunglasses/revo-collection.html

Round sunglasses

Basking with Vincent Chase sunnies

wayfarer sunglasses

The sunglasses by Vincent Chase are simply delightful and captivating. The collection of sunglasses includes timeless designs such as the Wayfarer. Always keeping up with the demands of the fickle-minded fashion industry, Vincent Chase never fails to disappoint. While the frames maybe retro-inspired, they add a dash of modish flair to it.

The Vincent Chase Alese is a very unique collection of sunglasses. The main frame of the Wayfarer is embellished with soft velvet material, and sleek temples. These wayfarers are stylish and practical as well. They are fitted with the shatter-proof CR39 lenses which also offer 100% UV protection as well. Stunning, aren’t they?

valvet sunglasses

For the love of Aviators

Vc Aviators

Nothing is complete without Aviators. The unique teardrop shaped lenses make the sunnies a recognizable style icon. They are quite the fashionable pair and a favorite among celebrities, world leaders and famous personalities.

Crafted with cutting-edge technology, the Vincent Chase Aviators are comfortable, light-weight and are set to give you complete UV protection. The teardrop shape lenses emanate a vintage feel. The lenses of these Vincent Chase Aviators are available in variant colours.

Check it out here: http://www.lenskart.com/sunglasses/brands/vincent-chase-sunglasses.html

Eyeing the Vincent Chase eyeglasses

Eyeglasses 1

Like any other accessory, eyeglasses are a hot fashion trend.Vincent Chase provides eyeglasses for young individuals. The collection of spectacles includes designs that are contemporary and classy. They are the ideal pair for young men and women who want to create a unique style identity. The Vincent Chase eyeglasses are sophisticated, fun-loving and youthful.Crafted with premium materials such as TR90 and acetate, these eyeglasses are flexible, light-weight and durable.

Available in a set of diverse colours, some of the eyeglasses styles that Vincent Chase carries are the classic Wayfarer and Cat-eye frames. For a conservative and subtle look, Vincent Chase also provides rimless and rectangular spectacles.

Check it out here: http://www.lenskart.com/eyeglasses/brands/vincent-chase-eyeglasses.html

rimless eyeglasses

Good vision enhances performance and Vincent Chase certainly delivers eyewear which provides optimum visual clarity. Making use of state-of-the-art technology, they are created with high quality materials for high-functionality.Following the latest fashion trends, Vincent Chase has an eyewear for each and every individual; you can simply choose a vintage pair of eyeglasses or a modish pair of sunglasses. They are ideal for enthusiastic young men and women who are stylish and practical. So, what are you waiting for? Get high on fashion with a pair of Vincent Chase eyewear.

 


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Gearing up for Spring-Summer 2015

Runway glamour is back in the Capital, as the Wills Lifestyle Fashion week kicked off on Wednesday. And let me tell you, the designers went all out for the Spring-Summer 2015 collection. The first two days of Wills Lifestyle India Spring-Summer 2015 fashion week saw collections that were high on glamour and awe-striking designs.

Dominated by floral prints and soft colours, it may seem like designers were paying tribute to Mother Nature. Playing with lacy patterns and embroideries, some of the collection exhibited the feminine touch for next season. While all of the designs were alluringly created, something else caught my attention. The sunglasses and eyeglasses, what else? Being an absolute cherished accessory for me, I simply couldn’t miss out on it. Scanning through the designs from day 1 and 2 of the Wills Lifestyle fashion week, here are some of my favourites, have a look.

The ideal amalgamation

perfect round sunglasses

I instantly fell in love with Tarun Tahiliani’s Spring-Summer collection. Unlike his previous designs, Tahiliani decided to tread on a different path. Mixing modish designs with what seems to be old India. The riot of colours, the fascinating designs and the perfect round sunglasses, Tahiliani definitely aced this.

Playing with patterns

The collection comprised of striking patterns and bold colours that were to die for. The clothes were flirty and voguish with a dash of retro incorporated in it. The collection was called ‘The Knot’ by Hemant & Nandita and yes, it was a crowd pleaser. To top it all, the sunnies were an added delight.

Sign of excellence

Sophisticated – ‘Virtues’ by Viral, Ashish & Vikrant was a breath of fresh air. The ‘Virtues’ collection is a blend of ancient Indian art and Shashiko stitching from Japan. The scarlet red and white colour combination was perfect, relaxed and elegant. The vintage round eyeglasses made the ensemble look exquisite.

Well, that was what the designers had to offer on day one and two of the Wills Lifestyle India fashion week. Adding modernity and vintage designs together, the collection so far was top-notch and mesmerizing. It seems like round frames will be the trendiest accessory next spring and summer. A unique way to stand out is the round frames. A classy eyewear, they are the perfect frame to add a little whimsy to your look.

As the Wills India Fashion Week, Spring-Summer 2015 continues I am just praying to see more sunnies and specs in the runway.

 

 

 

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10 best foods for healthy eyes

Vision has become a luxury these days. It is frightening that millions of people, adults and children alike are suffering from severe eye conditions. Many of us neglect the health of our eyes. It is wise to take proper care because as we all know, “prevention is better than cure”. Well, did you know that eating right can keep our eyes healthy too?

It is a universal fact that a healthy diet is the way to keep your heart active and fit. Much like our hearts, our eyes are vascular too. They rely on arteries for oxygen and nutrients. So, the good news is that the same heart-healthy diet will benefit our eyes as well. For a brighter and clearer vision, consider these foods on your next trip to the food mart.

1. Carrots

carrot

Is it a wonder that carrots made it into the list? Everyone knows how wonderful carrots are for our eyes. They are an excellent source of vitamin A and beta-carotene which are essential for eye health. They will help lower the risks of macular degeneration and cataracts.

 2. Leafy vegetables

leafy veggies

Leafy veggies such as spinach and kale are high in lutein and zeaxanthin – two powerful antioxidants that help protect against retinal damage and improve your eyesight. The antioxidants found in leafy greens absorb blue light which is dangerous for the retina.

 3. Sea food

sea food

A diet rich in Omega-3 fatty acid reduces the risk of developing eye disease later in life. Sea food, mainly different kinds of fish like salmon, tuna and cod are rich in fatty acid. Lack of Omega-3 may contribute to dry eye syndrome.

 4. Non-meat protein source (nuts/eggs/beans)

eggs

Eggs, nuts, beans and other non-meat protein sources can boost our vision. A natural source of vitamin D, egg yolks can reduce the risk of age-related macular degeneration. Nuts like peanuts and almonds contain vitamins E which are known for protecting eyes from free-radical damage. Red kidney beans are a good source of zinc, a mineral vital to eye health. Zinc helps with night vision and cataract prevention.

5. Citrus (Oranges/grape fruits)

citrus

All fruit and veggies that fall under citrus are great for our eyes. Oranges, grape fruits and lemons are high in vitamin C, an antioxidant that is critical to eye health. If you’re not a fan of citrus fruit or veggies, you can always opt for red peppers, strawberries or peaches, which are also rich in vitamin C.

6. Sweet potatoes and yam

sweet potato

Sweet potatoes and yam are packed with nutrients that are good for our overall health. They contain beta carotene, vitamins A & C, fiber and potassium which are all good for eye health.

 7. Tomatoes

tomatoes

Lycopene is an antioxidant compound which gives tomatoes their vibrant red colour. This particular antioxidant helps prevent light-induced damage to the retina. They are also excellent source of vitamin C, another vision protector.

8. Olive oil

Olive oil

There have been several studies and researches which show that a diet that is low in saturated and trans-fat can help prevent retina diseases. Not only is olive oil free of trans-fat and low in saturated fat, it is also reported that people who consume it regularly are 48% less likely to develop age-related macular degeneration.

9. Turkey

Turkey

Fortified with B vitamins and zinc, turkey is the ideal meaty protein which keeps the eyes healthy and can ward off cataracts. It is one of the best and tasty foods for healthy eyes. Turkey is incredibly versatile and can be substituted for both chicken and beef.

10. Broccoli

broccoli

Packed with lutein and vitamin C, broccoli is good for eyes and it can help in obstructing loss of vision. In fact, any types of green veggies are best for preventing the loss of vision.

conclude

There are a lot of great food choices that can keep our eyes healthy. Rich in antioxidants, fats and minerals, these foods are amazing and delectable as well. It is advisable to incorporate them into our daily diet. One of the most important things to remember is to maintain a diet that is low in saturated and trans-fat to improve our eye health and prevent eye diseases.


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Here come the Eye-comic cartoons

Are you a 90’s kid, just like me? And did you grow up watching the coolest cartoons of our times? Then, you would understand when I say I miss Fred Flintstone’s “yaba daba dooo”, Power-puff girls beating up goons, DeeDee annoying Dexter, Johnny Bravo wooing the girls, and Scooby Doo solving a mystery?

0

Honestly, the cartoon network has completely changed today and somewhere lost that charm, but I still think the cartoons today are not bad. In fact, more cooler with intervention of gadgets for the smart age kids. I feel animations are best when people of any age can enjoy them. And that’s why Tom and Jerry is still so popular among all age groups.

But do you have an idea about what are the other most popular cartoons of today? Cartoons for most children nowadays mean Doraemon, Chhota Bheem, Sponge Bob and Ninja Hathori. Let me take you through some of the popular ones and since I am a fan of fashionable eyewear, how can I miss out on that!

1

Spongebob Squarepants is a cute-looking sea sponge, who is fun loving and hyperactive. He picks some particular things for specific activities, like when he’s working, he puts on his hat and holds a spatula. And when he goes jelly fishing, he grabs his net and put on these big nerdy eyeglasses with thick square frames, so that the jellyfish doesn’t sting him in the eye. Well, I think he looks quite a hipster in those bold frames, making his character stand out.

2

What do you say?

3

Japanese cartoons are taking over in India, and one such show is Doraemon.

Basically, Doraemon is a cat-like robot who has comeback from 22nd century to help a boy named ‘Nobita’. Nobita’s character is full of flaws – he is lazy, uncoordinated, dim-witted, unlucky and bad at sports. But what grabbed my attention are his big round eyeglasses, which are an important part of Nobita’s personality. He pair up his red/yellow shirt and blue shorts with these round rimless glasses, which go right with his careless personality.

4

freehqwallpapers.blogspot.com

Ninja Hathori is another production from the makers of Doraemon, based on similar grounds. This Little Ninja, called Hattori befriends with an average kid, Kenichi to help him with his struggles. The boy Kenichi is very stubborn and lazy, just like Nobita. But what separates him is, unlike Nobita he wear rimless rectangular eyeglasses with sleek temples and a cap with his name initial.

6.

I remember when Rowan Atkinson’s Mr. Bean made a jump to an animated walking bumbler, not just kids but even the youngsters enjoyed it.

7

The hilarious cartoon series showed two other characters, his landlady and girlfriend, who added to the laughter riot. I was again fascinated by his landlady’s cat-eye frames. The old lady with cat-eye glasses was also a cat lover! Interesting, eh! :)

8

Horrid Henry is among those cartoons which I particularly enjoy watching in ‘Hindi’. The funny punches hit more so when, on Henry’s mischievous ways, his mom says “Thappad padega Henry”! That reminds me of my childhood.

9

Speaking of his mom, who wear small rimless round eyeglasses reminds me those of John Lennon’s T-Shades. Don’t you think so?

10

And now it’s time to move on to the iconic cartoon sunglasses.

Codename: Kids Next Door is another fun show, which opens up the adventures of five eager, yet bumbling, 10-year-olds who join hands against adulthood to fight for the right to enjoy all the fun things. What’s interesting about them is each kid has his own distinct identity, skills and personality.

cartoon

If you’ve ever noticed, the leader of this group Nigel Uno, a.k.a Numbah One, always wears his trademark black wraparound sunglasses. And Hoagie P. Gilligan Jr., a.k.a. Numbuh Two, wears these goggles all the time as he loves airplanes and is expert in building all kinds of cool flying machines.

Well, that was all for this time. We’ll bring some more cartoons with their stylish eyewear as and when I spot them. And I am sure you will also be looking at their eyewear styles now onwards. :)

Do let us know if you like anyone in particular, in the comments below.


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That’s how Fastrack caught my attention

fastrack sunglasses bannerI have always been a fan of Fastrack sunglasses, but its funky collection of bags and watches have also always thrilled me. Lately, while I was looking for a new pair of Fastrack sunglasses, I came across their new campaign, #JustBe. I was intrigued. Wanted to know what they mean, since the tagline seemed incomplete. And what I found is something I live by, something which most of us can relate to.

fastrack watch banner just be

Just Be

With its new campaign, Fastrack is asking the youngsters to #JustBe what they are. How many times have we heard people tell us “just be yourself”? It even, sort of, became a cliché. And I think, with this campaign, the brand has attempted to evoke just the right passion. #JustBe connotes that ‘being’ is more than just a state of mind. It’s being impulsive in one’s action, thought and behaviour. It’s resisting the desire to ‘try to be’.

While I’m constantly browsing sunglasses online and for interesting brand collaterals, what I enjoyed more is how this thought provoking outlook has been quite nicely depicted in Fastrack’s creatives. The campaign showcases bold models sport Fastrack merchandise with a carefree attitude in an amalgamated theme that talks about just being yourself! My personal favourite being the one with Fastrack sunglasses.

Have a look at some here:

Just be  - fastrack red sunglasses

Just be - fastrack

Just be - fastrack bag banner

Just be - watches

That’s what it stood for…

Trendy in design and young in approach, Fastrack has always positioned itself as a youth brand, which is also affordable. Initially, it entered under Titan as a sub-brand of watches for youngsters but slowly emerged as fashion brand for products such as bags, sunglasses, wallets and belts as well.

With designs that were casual but refreshingly different, electric and fun, Fastrack instantly struck a cord with students. Plus, the same was reflected in Fastrack’s ad campaigns from time to time. The brand has captured the essence of today’s fun-loving free-spirited youth with its tongue-in-cheek colloquial phrases like – ‘how many you have’ and ‘Move-on’.

fastrack move on

Started with Move On

Fastrack’s ‘Move On’ was a controversial ad campaign that has earned a lot of admiration and is still relevant to the brand. The idea behind this was shown in many different ways which were notorious, inspirational and thought-provoking! The thought was to tell youngsters to ‘move on’ from things that are limiting them, whether it’s a bad relationship, old school of thought or rigid social norms.

fastrack move on 2

Here the ad that shows a girl moving on in style with Fastrack bag, after the break-up!

come out of the closet move on

This campaign of Fastrack delivers a strong message, thus encouraging homosexuals to embrace their sexuality and stop hiding. New or old, all of Fastrack’s ads talk about being bold and accepting yourself as well as the issues considered offensive.

Move On

The Television advertisement showed Virat Kohli, the sports star, and the cheery happy-go-lucky girl Genelia D’Souza, both Indian youth icons.

fastrack viraat kohli

The latest ideology of Fastrack, ‘Just Be’ is nothing but the acceptance that what you are, in whatever form, means everything and works.

The bottom line is? Don’t bother trying.

Just like that, Fastrack keeps on bringing freshness in its communication with its catchy taglines and so far the brand has been a hit with young consumers.

Enjoy some more fun ads by Fastrack.

Move your ass

fishing bait

she took him

making him scream

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Oh my star, what’s on your eyes

I must say, it’s been a rather starry month, what with many big banner movies on the verge of a release! While the actors and actresses are traversing the country promoting their upcoming films, all I could notice were the accessories adorning their eyes. And boy, was I bowled over by these hotties! Take a look:

Fawad Khan

Along with co-star, Sonam Kapoor, Fawad Khan visited Lovely Professional University in Jalandhar to promote their new movie Khoobsurat. He looked absolutely stunning in this pair of dark Wayfarer with his casual ensemble.

Fawad khan Wagah Border in Amritsar

They also attended the Beating Retreat ceremony at the Wagah Border in Amritsar. Both the actors look lovely in their formal attires. Of course, Fawad added a touch of mod to his look by flaunting a pair of dark sunglasses.

Imran Abbas

Imran Abbas Creature 3D

Making his debut in Bollywood recently with Creature 3D, Imran Abbas looks dashing in these oversized square sunglasses.

Aditya Roy Kapur

Aditya Roy Kapur with mirror sunglasses

Mirror, mirror on the wall, who’s the hottest of them all!

The current heartthrob Aditya Roy Kapoor has done his homework well. The dude gets his looks right, and this time with the mirror Ray-Ban Aviators during the promotion of Daawat-e-Ishq.

Arjun Kapoor

Finding Fanny- deepika and arjun kapoor

Arjun Kapoor decided to add a dash of retro-chic to his ultra-cool look by donning a pair of quirky round sunglasses. With the stunning Deepika Padukone at the launching of the song, Shake your Bootiya from their new movie Finding Fanny.

Salman Khan

Salman Khan and aviator sunglasses

Always full of surprises, the evergreen Salman Khan enthralled the patrons of a nightclub with his DJ-ing skills. Along with the stars of the new flick, Tamanchey; Nikhil Diweda, Richa Chaddha and Sallu unveiled a track from the movie. Wearing a pair of Dabangg Aviators, the actor looked dapper behind the console.

Happy New Year

Happy New Year movie style sunglasses

The entire cast of the upcoming film Happy New Year finally took off to the U.S. for The Slam Tour. All of them looked quite dazzling, as seen here at the Mumbai Airport, posing for a group photo. With Abhishek Bachhan, Deepika Padukone, Sonu Sood, Shah Rukh Khan and Honey Singh, each flaunting a pair of chic looking sunglasses all set for a long journey.

Kiran Rao

Yes, Kiran Rao is well-known for her geek-chic eyeglasses. I can’t imagine her without her eyeglasses. She was seen wearing a black rim, round eyeglasses at the Mumbai Film Festival 2014 Press conference. I simply adore her entire ensemble. The wacky and colourful keffiyeh scarf wrapped around her neck and the stripe top. As always, Kiran pulls off the nerdy-chic look quite well, I must say.

Boman Irani was spotted at the Mumbai Airport to join his co-stars to set off to the U.S. for The Slam Tour. Looking like quite the charmer, the comedian paired his Wayfarer eyeglasses with a velvet jacket, blue denim and brown formal shoes for a classy look.

Magic in their eyes

Hollywood stars and their chicness

What would we do without our dear old Hollywood stars and their chicness? Emma Stone looks absolutely gorgeous opting for a sleek tailored pant, black blouse and a retro-chic pair of sunnies.

Perennial beauty, Jennifer Lopez was seen with her twins on a day out. The stylish mommy stepped out wearing a pale pink sweater and cropped pants. An oversized Aviator completed her look.

Looking somber and monochromic, Jessie J kept it casual with a long black coat, white blouse and black jeans. Accessorizing her look with a black tote and oversized sunglasses, she still looks very glamourous.

Eyeing the speedster

Lewis Hamilton and his sunglasses

Taking advantage of a rare weekend off, everyone’s favourite F1 driver, Lewis Hamilton visited the Emirates stadium to show his support for his favourite English club Arsenal FC. Flaunting a pair of dark sunglasses, the F1 driver looked quite cool and stylish as he chatted with the team and staff. Opting for an all black ensemble, Hamilton chose to wear a black jacket, black tee shirt and pants.

It seems like a crime to live without sunglasses these days. And nothing says chic more than a pair of the trendiest sunglasses or eyeglasses. Not only do they serve their primary purpose, i.e. to safeguard our eyes, a pair of eyewear can add a little oomph to your look. And thanks to celebrities, I now know exactly how to put together the perfect look to create a trendy style statement.


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